Working as a UX designer as part of various cross functional squads. I was focusing mainly on browse optimisation and checkout improvements
Customers are struggling to find the products they want when browsing the app
I was tasked with leading a new stream - Browse optimisation, to find and solve the issues with product discoverability
Mobile app checkout conversion was not as high as it could have been
After a competitive analysis, it was realised that the old checkout view was not up-to-date or fit for purpose for todays app ecommerce user
Using what was there already as a guide to speak to customers to identify pain points. Some of which were:
After working with the analytics team it also backed some of this qualatitive data up
After all of the user feedback was collated, a session was ran with stakeholders to identify the main pain points using affinity mapping methods
A prototype was created using native components and tested on customers remotely. After a couple of rounds of testing and iteration the design was ready to ship
A brand new, native checkout which highlighted the main customer pain points. Resulting in an increase in app conversion