Booking.com
Working as a UX/UI designer within various cross-functional product teams. From optimising the core customer journey to designing internal tooling
Projects I was involved in
Genius partner churn
Problem
Genius property partners had a high churn rate of joining Genius and leaving within a few days
I was tasked, as part of a multi disciplinary team to find out why the churn rate was so high and how we can solve the problem
iPad filter usability
Problem
Filter usage much lower for iPad users than desktop, resulting in fewer bookings
Approach
Filter usage always results in higher conversion so we checked analytics to see why iPad users were filtering less. We discovered a flaw in the usability of filtering as they had titles which expanded when tapped
Watching user videos through Hotjar of users interacting with the filters
Solution
Quick win by removing the accordion effect of the filter titles to allow more space for fingers to select the top filter
What I done
- User interviews
- On site user research
- Usability testing
- User flow creation
- Wireframes
- Hi-fidelity mockups
- Design thinking workshops
- InVision prototypes
- HTML, CSS & JS
